In a time where design is all everyone talks or cares about, we can find one big loser at the end of the Line: the User.
While looks are important, we tend to do things on our own perspective, which is not always the same as the ones who really end up using our website. The same way you plan your holidays before leaving, consider the tastes and likes of those traveling with us, the environment and surroundings, and the budget; we should start our website in a very similar way.
Who is actually going to visit our site? What will they be looking for? How do I keep them interested and don’t confuse them with too much information?
There are many questions to be asked before beginning a site build.
What is the purpose of our site, what is the actual intention behind it? Do we want to sell? Who has to be taken into consideration?
If we target a more technical audience, we need to be brief, concise, and straight to the point. Like i learned to my surprise on a recent course, most of us visit rather ugly sites on a day to day basis, but why?
Reddit.com is not going to win any design awards, maybe in 1999 using the design from today, but not in the market we are living in now, competing with pages like apple.com.
But that doesn’t make reddit.com a less visited site, quite to the contrary. Why? Because it is precise, no pink plush and flat modern logos to be found here. The developers know what the users are looking for, information, quick results, and content.
On the other hand, we apple.com visitors, yes, that enormous society of iPhone and iMac users, want to see the same quality and design present that they find in the fruit branded products. Obviously, there is a high level of functionality still present on the page, but more dedicated to sales and highly powered by the search engine and supported by lots of pictures.
In the end, what matters, is what the people want.
Why it is Important to Learn from an Expert
Many people who work in this industry are self-taught and this is where the main problem lies. The way people self-teach is to use the internet to research and put what they find into practice. Whilst this is a great way to get started, you have to remember that information found online may not be completely correct.
Learning from an expert within the confined space of a classroom allows you to ask questions and get a true understanding of the correct processes for UX design. A teacher can show you the best way to use wireframing sites such as UX Pin. They can correct you when you make wrong assumptions. They can give you demonstrations and ask you to give demonstrations….and so on.
The amount I learnt from attending a short course was way more than I anticipated and I now feel that I can call myself a UX designer.
The great thing about the course is that I was able to bounce ideas and information off of the other attendees. I was able to pass on some of my expertise, yet learn from their knowledge too.
UX Design Course in Bangkok
The course I attended was held by Web Courses Bangkok and was taught by the founder Carl Heaton. Carl is a user experience designer with over 17 year’s experience. Carl is a fun guy to get taught by and he really knows his stuff, having spoken at a number of networking events, top universities and as a representative for the United Nations.
Whether you are an individual looking to increase your skill set, or a business owner who wants to improve the experience of your staff, this is a great course to attend.
You can find out more about the UX courses available by visiting here – http://www.webcoursesbangkok.com/full/ux-user-experience/
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