The best type of content for social media marketing will always be visual content. People don’t pay as much attention to text updates; it is the images and videos which get the most likes, shares and comments. When you are running a social media marketing campaign, creating and sharing visual content is essential.
If you want your business to stand out, you need to create content that resonates with your audience in such a way that it speaks directly to their desires and needs.
The infographic below shows that only 7 percent of marketers are confident with their current visual content strategy.Continue Reading..