TL;DR – Version 11.1.2 is superior to 10.6. Get out of your comfort-zone and upgrade now if you haven’t already.
AdWords Editor is the official free, offline software client developed by Google to support AdWords account management. The emphasis is on ‘support’ here because it’s not possible to manage an AdWords account effectively with just the browser interface alone; even the newest release of AdWords Editor doesn’t cover many of the features offered in the browser client. For instance, Billing, Change History, Conversion Tracking and advanced ad extensions are still only manageable through the AdWords browser interface or API. Yes, there are many other desktop clients for AdWords but they usually cost something and this one’s free, official and powerful.Continue Reading..