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Articles

17
Aug

Don’t Forget the Basics of Marketing – Even if You’re Only Marketing Online!

The basics of online marketing

There was a recent post on Branding insider by Mark Ritson, called Death of digital marketing and it got me thinking. There are a great many businesses that will only market online, and totally disregard offline. As a strategy, especially a cost effective one, this is maybe a good idea. Of course it will depend on your market location and industry, but I think that a great many SME’s can focus only online and never really have to think about offline.Continue Reading..

14
Aug

What is Consumer Behavior?

what is consumer behaviour

According to Wikipedia, “Consumer behavior is the study of individuals, groups, or organizations and the process that they use to select, secure, use and dispose of products, services, experiences, or ideas to satisfy needs and impacts that these processes have on the consumer and society”

 

Basically, how and why a consumer makes the purchase decision for one product over another. There has been many studies done and some amazing books written on the subject, however, we will look at it in the way that you as a digital marketer can change and manipulate the content on your site to appeal to the most common triggers for a purchase decision.Continue Reading..

12
Aug

Google AdWords eCommerce Made Easy

google-merchant-center-google-shopping

Q: Why bother with Product Listing Ads when I can do normal, easy search ads? A: Because you’ll probably pay less per conversion, at least that’s what we find with our eCommerce clients.
Continue Reading..

10
Aug

The Fundamentals of Blogging

The Fundamentals of blogging

In this post we are going to talk about why you need to be blogging and what you need to know when you start this most essential element to your inbound marketing, actually your overall marketing efforts.

 

We will discuss it in 3 key areas: What is blogging, how it relates to your inbound marketing campaigns and what are the best practices for creating really awesome blog content.Continue Reading..

07
Aug

First steps in your SEO optimisation | Understanding the basics

Guide to SEO Optimization

I have written a great many words about SEO over the years, and I usually write for people that have some understanding of what it all means. Today however, I think that I need to change my ways, I need to write something that gives everyone a better understanding of SEO, what generally an SEO practitioner needs to do on a site, and the most important, why on earth do you need to pay an agency to do it?
Continue Reading..

05
Aug

Don’t Leave Your AdWords Account on Autopilot

Too many buttons

You’ve got an AdWords campaign but you’ve neglected it and left it running on autopilot since day one. You’ve been meaning to get back to it but it’s doing ok and you’re afraid to touch it in case you mess it up because you don’t really know what you’re doing.Continue Reading..

03
Aug

A quick start guide to making your WordPress site run faster

How-to-ake-wordpress-faster[1]

There is a great deal of information out there on site speed and its effect on SEO. Google and other respected sources state that site speed will not only affect your user experience but also your rankings, even so far as if your site loads too slow on mobile then it will be excluded from mobile search results. Many site owners could lose 50-60% of traffic without understanding why.

We’ve written this post to explain what you can do, and what we at DSA do, to technically optimise a WordPress site for SEO, regardless of location or device.

Continue Reading..

31
Jul

Email V Automation – Does behaviour targeting trump blast emails?

ecommerce-email-marketing-guide[1]

This post was originally going to be a showdown product review comparison thing, between the SharpSpring Marketing Automation platform and Mailchimp email marketing, but I thought that I would rather talk about the differences on an industry level rather than individual products. There are a few reasons: firstly, there are many email marketing (EM) service providers like Mailchimp, aweber and so on, and there are a number of marketing automation (MA) providers like Hubspot, Marketo, Acton, Sharpsping and so on. So, rather than talking about one versus another, I’d like to go through the inherent differences in capability of each sector.

Continue Reading..

29
Jul

Is email marketing still relevant in the post-mobile world?

2013-06-email-marketing[1]

At DSA we do a lot of email marketing and spend a good portion of our days agonising over things like email copy or open rates of subject line variations. In a conversation I had recently a question came up regarding Thai email usage. After a quick ask-around, we worked out that not one Thai we knew had an email account other than their work one, yet every single one had a smart phone. So this got me to thinking, is email marketing viable in Asia or should we be looking elsewhere?

Continue Reading..

27
Jul

The DSA Digital Marketing Methodology – Part 2

DSA Digital Marketing Methodology

Content Creation:

Content is now the most important element to your online marketing campaign as it has a massive and long lasting effect to your sites visibility in the search engines. Creating content can be quite difficult as there are many elements to determine before you should start.Continue Reading..