class="archive paged category category-articles category-42 paged-2 category-paged-2"

Articles

29
Jun

How to Build Trust and Credibility Through Content Marketing

trust & credibility
Remember last week’s article where we spoke about the theoretical Nigerian Prince and his email scams? Now imagine this for a moment – what if he really did have $5 million that he wanted to smuggle out of his country, and needed your help to do it. Imagine it was a legitimate offering and he was genuinely willing to give you a nice wad of cash for your help.Continue Reading..

07
Jun

Using Your Ads to Filter Your Market

Nigerian email scamI was talking to one of the guys the other day about how the CPM on display ads for porn sites was far lower than you can get on Google We don’t run media on porn sites for any of our clients, but one day we may have a client that would want to get in front of the 624,000,000 daily viewers of the top 14 adult sites… that’s 20% of all Google daily searches. It’s a lot. Anyway, this post isn’t about advertising on adult sites, it’s about how some advertisers will intentionally create ads that are built to filter out people just by the ad quality alone.Continue Reading..

16
May

The Gamification of Online Marketing

Gamification for online marketing

What is Gamification?

Gamification is a relatively new philosophy of marketing that builds engaging relationships between businesses and users online. This gamification has been found to establish a better emotional connection with a brand as well as increase brand loyalty which is one of the most important factors for repeat purchasing. To a marketer, however, the major value to gamification lies in the ability to better track a user’s interaction with the brand but also, provide a medium to connect a user’s social channels to a brands data gathering platform, thus enabling a brand to better refine its marketing message based on high quality data.Continue Reading..

22
Mar

The Essential Elements for an Awesome Content Marketing Strategy

Content Marketing Strategy

If you have stumbled across this post, you are probably aware of the importance of a content marketing strategy. You know you need one, but you also know that you have to get it right.

In case you are still on the fence, here is a great article from our friends at Hubspot that will provide you with enough reasons to get onboard and start your content marketing strategy right away.Continue Reading..

15
Jan

Are You Getting Your Visual Content Marketing Strategy Right?

Social media content

The best type of content for social media marketing will always be visual content. People don’t pay as much attention to text updates; it is the images and videos which get the most likes, shares and comments. When you are running a social media marketing campaign, creating and sharing visual content is essential.

If you want your business to stand out, you need to create content that resonates with your audience in such a way that it speaks directly to their desires and needs.

The infographic below shows that only 7 percent of marketers are confident with their current visual content strategy.Continue Reading..

03
Dec

How To Ensure That Your Content Is SEO Friendly

How to make SEO content friendly

Once upon a time SEO was the realm of self-titled gurus who worked their dark arts and managed to boost their client’s rankings through the use of “black hat” techniques. How times have changed! Today there are not many secrets to search engine optimisation and the days of those dark practices will now, more than likely, get your site penalised or banned from the search engines.

Continue Reading..

05
Nov

10 Ways to Decrease Your Sites Bounce Rate

bounce_rate_head

When analysing our client’s sites on a monthly basis, one thing that we pay a lot of attention to is the bounce rate of certain pages. What this shows us is the appeal and general stickiness of a page or website.

There is no way to know for certain (as Google do not give anything away when it comes to ranking metrics), but lots of testing in the industry has shown that the bounce rate is in fact a ranking metric. So what does this mean?Continue Reading..

22
Oct

Facebook Lead & Local Awareness Ads

FB-ads

Two exciting new ad formats have landed on Facebook, one for lead genners and the other for smaller, local businesses. Both are quick and easy to set up and a little limited and rough round the edges, but it’s early days and we certainly expect the Facebook Ads team to add more polish in the future.

Continue Reading..

08
Oct

Three Exciting New Google AdWords Features

adwords graphic

I can guarantee that at least one of these three new features is going to be impactful upon your online business. If you handle large volumes of email addresses, pay attention to Customer match targeting. If your main thrust is pushing app installs, go straight for Universal App Campaigns. If you’re in ecommerce and have a Google Merchant Centre account then the Shopping Assortment report is of high interest to you.

Continue Reading..

30
Sep

Optimising your website for Cortana, Amazon Echo, Google Now and Siri

windows-phone-cortana-siri

It seems that everyday, the star Trek computer is getting closer and close to being a reality, a computer that not only can tell you what you need to know, but give you real time information on your environment and the people in it. Being able to ask your device where is my friend and how long will it take them to get here, will query their phone, pin point their location, then look at Google maps and assess the traffic and tell you that they are only 20 min away.
Continue Reading..