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Articles

20
Jan

Joyride Through Social Media of 2016

 

Step right up! Step right up! Once in a lifetime chance to try our excellent time machine, now with cup-holders! You! Would you like to return to the mystical year of 2016 and learn what exactly were the social media trends that surpassed all others? Of course, you do! Step up and take the social media adventure of your lifetime! Yes, sit down, ignore the stains on the floor. Seatbelts? Nah, they are optional if you hold tight enough!Continue Reading..

06
Dec

New and Recurring Digital Marketing Trends to Look Out For In 2017 Part 2

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Welcome back! DSA Global is very happy to see you. Settle down, and prepare your notes as we return to the deep end of the digital marketing pool. Last month we were discussing the industry of our choice and the big things we have to look forward to in 2017. Catch up to what we already covered in our previous article.

Oh, you already have? Excellent! Let us return to digital trends that we should look out for next year.Continue Reading..

22
Nov

New and Recurring Digital Marketing Trends to Look Out For In 2017

digital-marketing-trends

It has been a very interesting year, digital marketing trends have fluctuated in every direction and could never be predicted. Could anyone even imagine business owners promoting their location and product by letting people know that they have a certain kind of Pokemon to catch in the hit mobile game Pokemon Go. Not until the game and intellectual property hit such a mass appeal and interest. It’s never a dull year for the digital marketing industry, if anything it is ramping up year after year, and does not appear to be losing steam anytime soon. There are some trends, however, that make a recurring return from last year, some of which I am confident will pass on through 2017 as well. As I gently coax my crystal ball to life, let’s look at some trends that will play a major role in digital marketing next year.Continue Reading..

28
Sep

Learning The Intricacies of Google AdWords Part 2

justin-dsa-global

Hey there. It’s one of your favourite DSA Global interns here, Justs Matuzevics, only this time around – fully AdWords certified!

It’s done. I am officially certified! It was not easy. It was extremely frustrating, in fact, but we will touch on that subject a little bit later. For now, I am just glad it’s done and I don’t have to battle Google test composers any more.Continue Reading..

09
Sep

The Journal of a DSA Intern

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The day I arrived at DSA Global, I felt really overwhelmed by the new environment, but excited to experience new things. I was a little uncertain that i would I be helpful to the company. From my first day to my last day, a lot of different feelings have gone through my mind which slowly converted into a feeling that is “grateful”. This essay will present you the personal experience and perspective, why various feelings have converted into one “grateful” feeling.Continue Reading..

30
Aug

Learning The Intricacies of Google AdWords

adwords-dsa-main

 

“What is your opinion on long-tail keywords?”

That was the first thing one of my AdWords savvy friends asked me when he found out i am taking AdWords courses. When i asked if i am supposed to know this after just one lesson, he conceded, with a laugh, that it might be a bit too early for that.Continue Reading..

17
Aug

How To Advertise On Instagram for Small Businesses

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Did you know that Instagram’s 300 million monthly users share an average of 70 million posts per day? Wow right! Since 2010 when Instagram started, there has been over 30 billion photos posted on the platform – Just think; that is four times the amount of people on the entire planet.Continue Reading..

27
Jul

4 Top Tips to Succeed With an Evergreen Content Marketing Strategy

evergreen content strategy

 

Everyone loves new stuff right? It doesn’t matter if it is the latest fashion trend, news or a piece of gossip, everyone will want a piece of the action!

FOMO (fear of missing out) is not just some slang you hear on social media, it is in fact very real. No one likes that feeling of being left out, so they ensure that they are in the know on all the new things that are going on around them.Continue Reading..

14
Jul

4 Reasons You’re Losing Inbound Leads Every Day

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Inbound leads are the lifeblood of almost every service business. Leads are the first part to a sales funnel and like any funnel, you must put more leads in the top part of the funnel than you get out at the bottom. Every day I see so many businesses just wasting their opportunities or money.
Continue Reading..

29
Jun

How to Build Trust and Credibility Through Content Marketing

trust & credibility
Remember last week’s article where we spoke about the theoretical Nigerian Prince and his email scams? Now imagine this for a moment – what if he really did have $5 million that he wanted to smuggle out of his country, and needed your help to do it. Imagine it was a legitimate offering and he was genuinely willing to give you a nice wad of cash for your help.Continue Reading..