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The All Important Question Your Social Media Strategy Should Be Answering

Social media is now one of the most important marketing tactics for all businesses who have an online presence. In fact it has become a necessity. It allows businesses to build their brands while also sharing and interacting with their customers and prospects and is an all-important touch point in the ever evolving customer journey.

However, as the social media landscape also evolves, competition for your target audience becomes greater. A recent survey conducted for online marketers claimed that 40% believed that social media marketing had become harder for them in the last 12 months. You can see the report here.

This has resulted in many marketers and brands believing that their social media marketing must incorporate a little bit of everything to be able to compete with their competition.

Adding more tactics to your strategy and incorporating more channels isn’t the answer, nor is it sustainable. The key to getting growth, engagement and ROI is to craft a social media strategy that is able to strike a balance between the needs of your audience and your own brands business goals.

So, to ensure that you create a perfectly balanced strategy, there are some important questions that you need to be able to answer. Below you will find eight questions that will help guide you.Continue Reading..


Joyride Through Social Media of 2016


Step right up! Step right up! Once in a lifetime chance to try our excellent time machine, now with cup-holders! You! Would you like to return to the mystical year of 2016 and learn what exactly were the social media trends that surpassed all others? Of course, you do! Step up and take the social media adventure of your lifetime! Yes, sit down, ignore the stains on the floor. Seatbelts? Nah, they are optional if you hold tight enough!Continue Reading..


New and Recurring Digital Marketing Trends to Look Out For In 2017 Part 2


Welcome back! DSA Global is very happy to see you. Settle down, and prepare your notes as we return to the deep end of the digital marketing pool. Last month we were discussing the industry of our choice and the big things we have to look forward to in 2017. Catch up to what we already covered in our previous article.

Oh, you already have? Excellent! Let us return to digital trends that we should look out for next year.Continue Reading..


New and Recurring Digital Marketing Trends to Look Out For In 2017


It has been a very interesting year, digital marketing trends have fluctuated in every direction and could never be predicted. Could anyone even imagine business owners promoting their location and product by letting people know that they have a certain kind of Pokemon to catch in the hit mobile game Pokemon Go. Not until the game and intellectual property hit such a mass appeal and interest. It’s never a dull year for the digital marketing industry, if anything it is ramping up year after year, and does not appear to be losing steam anytime soon. There are some trends, however, that make a recurring return from last year, some of which I am confident will pass on through 2017 as well. As I gently coax my crystal ball to life, let’s look at some trends that will play a major role in digital marketing next year.Continue Reading..


Learning The Intricacies of Google AdWords Part 2


Hey there. It’s one of your favourite DSA Global interns here, Justs Matuzevics, only this time around – fully AdWords certified!

It’s done. I am officially certified! It was not easy. It was extremely frustrating, in fact, but we will touch on that subject a little bit later. For now, I am just glad it’s done and I don’t have to battle Google test composers any more.Continue Reading..


The Journal of a DSA Intern


The day I arrived at DSA Global, I felt really overwhelmed by the new environment, but excited to experience new things. I was a little uncertain that i would I be helpful to the company. From my first day to my last day, a lot of different feelings have gone through my mind which slowly converted into a feeling that is “grateful”. This essay will present you the personal experience and perspective, why various feelings have converted into one “grateful” feeling.Continue Reading..


Learning The Intricacies of Google AdWords



“What is your opinion on long-tail keywords?”

That was the first thing one of my AdWords savvy friends asked me when he found out i am taking AdWords courses. When i asked if i am supposed to know this after just one lesson, he conceded, with a laugh, that it might be a bit too early for that.Continue Reading..


How To Advertise On Instagram for Small Businesses


Did you know that Instagram’s 300 million monthly users share an average of 70 million posts per day? Wow right! Since 2010 when Instagram started, there has been over 30 billion photos posted on the platform – Just think; that is four times the amount of people on the entire planet.Continue Reading..


4 Top Tips to Succeed With an Evergreen Content Marketing Strategy

evergreen content strategy


Everyone loves new stuff right? It doesn’t matter if it is the latest fashion trend, news or a piece of gossip, everyone will want a piece of the action!

FOMO (fear of missing out) is not just some slang you hear on social media, it is in fact very real. No one likes that feeling of being left out, so they ensure that they are in the know on all the new things that are going on around them.Continue Reading..


4 Reasons You’re Losing Inbound Leads Every Day


Inbound leads are the lifeblood of almost every service business. Leads are the first part to a sales funnel and like any funnel, you must put more leads in the top part of the funnel than you get out at the bottom. Every day I see so many businesses just wasting their opportunities or money.
Continue Reading..