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THE BLOG

22
Oct

Facebook Lead & Local Awareness Ads

FB-ads

Two exciting new ad formats have landed on Facebook, one for lead genners and the other for smaller, local businesses. Both are quick and easy to set up and a little limited and rough round the edges, but it’s early days and we certainly expect the Facebook Ads team to add more polish in the future.

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08
Oct

Three Exciting New Google AdWords Features

adwords graphic

I can guarantee that at least one of these three new features is going to be impactful upon your online business. If you handle large volumes of email addresses, pay attention to Customer match targeting. If your main thrust is pushing app installs, go straight for Universal App Campaigns. If you’re in ecommerce and have a Google Merchant Centre account then the Shopping Assortment report is of high interest to you.

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24
Sep

Choosing the Right Google Ad Format for You

AdWords campaign types

Google AdWords has a learning curve so steep it’s almost vertical. This is fine for us seasoned search marketers who’ve been working with AdWords for the best part of a decade, but for newbies the sheer volume of jargon, buttons and settings is often overwhelming. Even a simple objective such as ‘I want more customers at my garage’ becomes hazy and distant through the fog of endless options. Google knows this and has introduced AdWords Express as a shortcut for onboarding newbies, which is all fine and good if you only want basic search text ads, but new advertisers are still missing out on some potentially incredible ad formats for their business.

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17
Sep

The Importance of Data Literacy in Digital Marketing

data magnifier

Being data literate is arguably the most important fundamental skill for a digital marketing professional. Data literacy is a separate discipline from raw mathematical proficiency; being good at math is one thing but being fluent in data is another. This probably sounds confusing because they both sound like the same thing so let’s hope I can make the differences more distinctive in this article.

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10
Sep

Deciphering AdWords Quality Scores

Quality-Score-Factors

Imagine you’re a high street store owner, bar owner, hotel owner or whatever you prefer. Your store is in an expensive city and is just off of the busy high street in one of the side alleys. People can catch a glimpse of your store as they walk past, but their attention is mainly focused upon the stores on the main road. You would like to move your store to the high street, but that would mean an extortionate increase in rent just to move a few meters from where you’re located now.

One day, you find out that your main competitor is now renting a prime high street location and taking a large share of your business as many potential customers don’t even realise you exist. You also find out that the competitor is paying far less rent for his highly visible spot than you are for your hidden alley; you’re paying $600 p/m and he’s paying $70. Naturally, you are furious.

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02
Sep

Why You’re Structuring Your AdWords Account Wrong

fire

If you aren’t an AdWords professional, I’m almost certain that you’ll have fallen so deep into one of these common pitfalls that you’ll have forgotten the colour of the sky. I can’t blame you for it though, as if you’ve learned AdWords via Google’s online support and accreditation system you’ll have been taught to do things the Google way, which isn’t the best way. We love Google here at DSA but our own experience and conclusions proves far more valuable than anything else.Continue Reading..

26
Aug

Cleaning Up Conversions: How do I interpret my sales?

relay

A user buys a product on your site. They first heard about you via a promotional email, which they clicked the link on to visit your site, but didn’t buy anything and forgot about you. A week later, they see a remarketing ad from your site on Facebook and click on it, but again, they don’t buy. A couple of days later, they get the sudden urge to purchase from you and Google your site name, click on your AdWords ad and finally purchase. Which of these should gain credit for the conversion?

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19
Aug

Facebook Audience Targeting: Getting it Right

facebook-targeting

Unlike paid search advertising, social media advertising gives us the luxury of choosing the exact types of people that we show our ads to. However, the weakness of social media advertising is it relies on triggering conversions by impulse; you’re going to have to convince people to drag themselves away from Facebook or Twitter and onto your site. Paid search advertising, on the other hand, allows us to swoop in potential customers at the precise moment they are researching your product or service. This article is going to focus specifically on Facebook advertising and how to establish your perfect target audience.

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12
Aug

Google AdWords eCommerce Made Easy

google-merchant-center-google-shopping

Q: Why bother with Product Listing Ads when I can do normal, easy search ads? A: Because you’ll probably pay less per conversion, at least that’s what we find with our eCommerce clients.
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05
Aug

Don’t Leave Your AdWords Account on Autopilot

Too many buttons

You’ve got an AdWords campaign but you’ve neglected it and left it running on autopilot since day one. You’ve been meaning to get back to it but it’s doing ok and you’re afraid to touch it in case you mess it up because you don’t really know what you’re doing.Continue Reading..