Social media is now one of the most important marketing tactics for all businesses who have an online presence. In fact it has become a necessity. It allows businesses to build their brands while also sharing and interacting with their customers and prospects and is an all-important touch point in the ever evolving customer journey.
However, as the social media landscape also evolves, competition for your target audience becomes greater. A recent survey conducted for online marketers claimed that 40% believed that social media marketing had become harder for them in the last 12 months. You can see the report here.
This has resulted in many marketers and brands believing that their social media marketing must incorporate a little bit of everything to be able to compete with their competition.
Adding more tactics to your strategy and incorporating more channels isn’t the answer, nor is it sustainable. The key to getting growth, engagement and ROI is to craft a social media strategy that is able to strike a balance between the needs of your audience and your own brands business goals.
So, to ensure that you create a perfectly balanced strategy, there are some important questions that you need to be able to answer. Below you will find eight questions that will help guide you.Continue Reading..