class="archive author author-benjaminspowell author-2"

THE BLOG

14
Jul

4 Reasons You’re Losing Inbound Leads Every Day

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Inbound leads are the lifeblood of almost every service business. Leads are the first part to a sales funnel and like any funnel, you must put more leads in the top part of the funnel than you get out at the bottom. Every day I see so many businesses just wasting their opportunities or money.
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07
Jun

Using Your Ads to Filter Your Market

Nigerian email scamI was talking to one of the guys the other day about how the CPM on display ads for porn sites was far lower than you can get on Google We don’t run media on porn sites for any of our clients, but one day we may have a client that would want to get in front of the 624,000,000 daily viewers of the top 14 adult sites… that’s 20% of all Google daily searches. It’s a lot. Anyway, this post isn’t about advertising on adult sites, it’s about how some advertisers will intentionally create ads that are built to filter out people just by the ad quality alone.Continue Reading..

16
May

The Gamification of Online Marketing

Gamification for online marketing

What is Gamification?

Gamification is a relatively new philosophy of marketing that builds engaging relationships between businesses and users online. This gamification has been found to establish a better emotional connection with a brand as well as increase brand loyalty which is one of the most important factors for repeat purchasing. To a marketer, however, the major value to gamification lies in the ability to better track a user’s interaction with the brand but also, provide a medium to connect a user’s social channels to a brands data gathering platform, thus enabling a brand to better refine its marketing message based on high quality data.Continue Reading..

30
Sep

Optimising your website for Cortana, Amazon Echo, Google Now and Siri

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It seems that everyday, the star Trek computer is getting closer and close to being a reality, a computer that not only can tell you what you need to know, but give you real time information on your environment and the people in it. Being able to ask your device where is my friend and how long will it take them to get here, will query their phone, pin point their location, then look at Google maps and assess the traffic and tell you that they are only 20 min away.
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16
Sep

What is Social Proof and how can you use it effectively

Word Cloud Testimonials

Word Cloud Testimonials

Social proof is a psychological phenomenon where people look to the behaviors and actions of others to guide, either their own actions, or if there is a level of trust in a given situation. Online this social proof can be best exampled when taking eBay as a use case.

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08
Sep

The Perfect Three-Step Customer Funnel

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Every website has a purpose, and the more defined that purpose is, the higher the conversion rate. Knowing your demographic and tailoring your content to meet their needs is critical to online success. Fortunately, posts on this topic are in abundance, and we at DSA have a lot to offer on the subject.

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01
Sep

7P’s of Online Marketing

The-Marketing-Mix-The-7-Ps[1]

Continuing the theme of marketing principals online I wanted to talk about the 7p’s model that was originally proposed in the early 50’s by a fellow called Jerome McCarthy. Well he said there were 4ps, price, Product, Place Promotion and that was expanded on in the 80’s by Booms and Bitner to include the people, packaging and positioning.

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21
Aug

Your campaigns have to tell a story and that story needs to cross the channel divide

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In this interesting video from the Coke marketing team, we see that they were trying give an important message. The fact that this video is three years old and they never actually seemed to follow up on it shows more about the company than the message, which is a huge shame because that message was bang on.

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17
Aug

Don’t Forget the Basics of Marketing – Even if You’re Only Marketing Online!

The basics of online marketing

There was a recent post on Branding insider by Mark Ritson, called Death of digital marketing and it got me thinking. There are a great many businesses that will only market online, and totally disregard offline. As a strategy, especially a cost effective one, this is maybe a good idea. Of course it will depend on your market location and industry, but I think that a great many SME’s can focus only online and never really have to think about offline.Continue Reading..

14
Aug

What is Consumer Behavior?

what is consumer behaviour

According to Wikipedia, “Consumer behavior is the study of individuals, groups, or organizations and the process that they use to select, secure, use and dispose of products, services, experiences, or ideas to satisfy needs and impacts that these processes have on the consumer and society”

 

Basically, how and why a consumer makes the purchase decision for one product over another. There has been many studies done and some amazing books written on the subject, however, we will look at it in the way that you as a digital marketer can change and manipulate the content on your site to appeal to the most common triggers for a purchase decision.Continue Reading..